Sending a Marketing Campaign (Bulk Send)
You can use your communication templates to send bulk SMS and email messages to your clients. This is a great way to advise your clients of upcoming specials, notify everyone of your holiday opening hours, or keep your clients in the loop with newsletters.
In this article:
Creating Your Template
The first step is to create a template to be sent to your clients. This can either be an SMS or Email template. SMS campaigns tend to be the most effective form of marketing, so for the sake of this example, we'll create an SMS template (but you can do either). Here's how:
- Go to Tools → Communication → Templates.
- Click + New Template.
- Set Message Type as SMS or Email.
- Add your template name and a description for your reference (this information is not published).
- Add your message content. You can insert merge fields from the dropdown list to personalise your message.
- Click Save at the bottom of the page.
Sending the Campaign:
When you send a bulk email, they are queued and sent individually to each of your recipients. There is no Cc or Bcc involved in this process.
Once you've built your template and you're ready to send it just follow the steps below.
- Go to Tools → Communication → Bulk Send.
- First, select the template you'd like to distribute from the drop-down list and click Choose Recipients.
- Clients can be added to the mailing list by using the filtering options available and then clicking Get Clients to generate the clients based on the selected filters. You can leave these blank to include your whole client database.
- To select all use the checkbox toward the top left-hand corner of the table (to the left of the 'Name' column heading). Once you have selected all clients to be included in the list and you are ready to send, click Send Message.
If you have used this template before the list of clients that were previously selected will display. You can either add to this list or click untick the selected clients to create a new list. To add clients to the recipient list click Add Recipients.
Whilst much more effective than email, and significantly cheaper than snail-mail (traditional post) please be mindful that standard SMS fees apply. If you're keen to minimise costs keep your content under 160 characters (or 70 characters if you're using non-standard characters such as emojis) so that you only use a single message per recipient. Longer messages require more than one SMS to send.